It was a year ago that I was starting to make serious plans for Etch Events.

I bought & registered a business name. Purchased the domain (wait I did that in the reverse order…just as a punt) didn’t want to lose my chance of getting .com did I?!

Had countless breakfasts, coffees and teas with every role model and friendly advisor that would have me. I wanted to learn from their mistakes, get sound advice, tips, feedback anything!! I wanted to create a support network around me so that I wasn’t going into business blind.

After completing the all time consuming business plan and making the tricky upfront decisions aka. laptop or desktop? (and have no regrets choosing the laptop – thank goodness!).

I then began the game of networking. Yes I went to those events alone a lot of the time, secretly scared out of my brains but outwardly confident and ready to meet new people. Did I fool anyone? Who knows?!

Happy to say they didn’t scar me & I still continue to enjoy the odd sparkling and canapé!

When you get past the trivial chit chat it really is amazing the contacts and relationships you can build. So one tip of advice – print loads of business cards and get about exchanging them people!

This year alone has been a great success for Etch reaching well over our target gross income & the personal character and growth will be irreplaceable.

Amongst the excellent university work experience students, the suppliers I have been able to work with it goes without saying the world really is your oyster if you just embrace it.

If you have an idea, get sound advice and then run with it and my main piece of advice is to never be afraid to change your mind.


Hayley Mason is the enthusiastic founder of Etch Events.
With over six years experience in the events industry and a Bachelor of Business with a major in Event Management, she has her sights set on an event empire. Not to mention a curious collection of vintage matchboxes.
Her commitment to cappuccinos and building strong networks has enabled Hayley to connect with the very best in the business. Due credit goes to her expert (aka ninja) team who each bring their individual passions, skills and talents to the deck. Combined, they work hard to create unique and flawless options for your events.' For more info:
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