The world has just witnessed the end of the four-day Diamond Jubilee celebration, marking Queen Elizabeth II’s 60 year reign, in London and echoed across the rest of the UK and throughout the Commonwealth by friends, families and communities.

Most readers will have watched, read or listened to the celebrations – so no further description or explanation required! Information on this is available on the organisers’ websites: Department for Culture, Media and Sport, The BBC, Buckingham Palace and just about any news website on the planet.

Having just finished watching the Diamond Jubilee events, I wanted to recap a few of the things I noticed, and create a list of actionable items to implement. I’m writing this for my own reference, so what I find valuable and actionable may be different from others – but would love to hear from the rest of the event community, please share your top take-aways in the comments below.

The long-weekend inspired a ton of useful ideas, and this list focuses on the items that I’m currently excited about:

Take-Away #1 – Make A Safe & Controlled Environment A Focal Point Of The Experience

Often security staff and stewards seem seperate to the actual events, like fire exit signs – required, but purposely stand out, which can be distracting from the event theme. However, the Diamond Jubilee not only felt very controlled and safe due to the large volume of Soliders and Police Officers visible all the time, but they also played an important role in the event theme and entertainment.

– if an event requires security staff (or any other type of staff) allocate time to brainstorm how they can fit into the event theme

Take-Away #2 – Prepare For An Increase In Laser Mapped Projection Enquiries – Thanks To Madness

– Research and contact suitable suppliers

Take-Away #3 – Keep Your Event Tidy

The celebrations were a reminder about the importance of clean and tidy events. Even though the weather was poor and London looked rather grey at times – the organisers did an excellent job at keeping the capital clean throughout the event, London as an event space looked great and that mattered. If celebrations on this scale can be kept clean, then there is no excuses for any other events being messy or dirty.

Take-Away #4 – Theme Everything, But The Venue

Many of the celebrations took place outdoors around London landmarks or in magnificent buildings, which played an important role in the event’s theme. However, I felt what played a greater role of the theme was the colourful uniforms and outfits of participants, (red, white and blue) merchandise being waved around by people watching and the vibrant colours from the different forms of transport used.

– When designing an event theme think about creative ways to theme the event without touching the venue, so no banging nails into walls

Take-Away #5 – Incorporating Landmarks Into London Events Is A Must!

The BBC’s footage, over the weekend, was a reminder that if you have a group visiting London get them in front of our amazing landmarks.

Take-Away #6 – Your Queen Also Doesn’t Have To Speak

Not everybody is Barack Obama (or after this weekend – Prince Charles) and at events there is the temptation to get people to deliver speeches, especially the heads of companies or family members at weddings. However, like the Royal Family – sometimes a smile, wave or pre-recorded message is far better than expecting somebody who is uncomfortable with public speaking to give a talk live.

These are just a few of my notes, please share your take-aways with us!


Michael Chidzey is the chief juicer of eventjuice and runs Event Organiser, an event company based in London, UK. He also founded the digital marketing agency Good Signals, blogs on several websites and is a visiting lecturer in events management at London Metropolitan University.Follow Michael on Twitter @michaelchidzey
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