Many of us want our online presence to reflect the person we are offline. But with such little time available and so many options out there - it’s difficult to know where to start, where to focus and it is super easy to waste time. Today, I want to share a couple of simple ways you can enhance your online presence immediately - as an event professional. Tip 1: Before go, get ready… This post is aimed at anybody involved ...
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Over the years it is easy for event organizers to continue to offer the same sponsorship packages to their prospects. Today, creative conference and trade show companies are developing packages that give maximum exposure over live, mobile, and web-based platforms. The benefits to these new sponsorship options for the exhibiting companies are better connectivity with prospects, smarter tracking of leads, higher measurable ROI, a longer lifecycle of engagement with live and virtual attendees, and brand visibility like never before seen. ...
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Each day, the event industry becomes more competitive - in fact we are drowning in event companies, so an essential attribute of an event organiser is the ability to SELL your idea over others. Here, then, are five simple tactics to enhance your next pitch and give your ideas the best chance to win you the business. 1# - Begin with a hook If you’ve only got twenty minutes to pitch your event ideas, you’ll need to capture your client’s ...
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Breaking into the event business is hard, challenging, and down right frustrating at times. If you are just starting out in the event industry, it can be an upward climb to get your name out there. Consider these routes to help advertise your new company: WWW The internet. If your company doesn’t have a presence on here, stop reading this and work on a website! Most clients won’t even look at a company if they don’t have a website. Gone ...
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“The future of branding is marketing WITH people and not AT them.” - John Morgan, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition We all hear about Digital Branding and how we need to utilize this in our marketing to not only get our audience in the door and constantly keep them informed, but to make sure our brand communication is consistent. Then this is where the information ...
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Trade shows, conferences, meetings and events all need marketing material of some sort such as banner stands, desk-top displays, easy to navigate websites, leaflets, business cards and brochures. You may need more than one of these but whatever the event may be, you need to promote your product and/or services to maximum potential. While everything has to adhere to a budget, three things are key: being able to get the best quality for the budget you have been given, use ...
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Working in a venue’s sales office is tough. I know only too well the pressures of working in such an environment! You’ve tried slashing the conference rates, adding an offer on a ‘daily deal’ website, but nothing is bringing in new or repeat business. So how do you actually get more bookings? You don’t necessarily need to lower all your rates, but you do need to tell people you are there, and raising your profile is simple. Marketing can be ...
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Whether you’re hoping to raise your profile online as an event professional, promote an event your planning or put together a digital campaign for your event company - great content should be at the heart of your digital marketing strategy. Online tactics such as PPC campaigns, link building and pushing out post & pages through social media channels are pointless if the final destination doesn’t fulfil the user’s needs. Rather than solely focusing on getting eyes to your site, invest time creating ...
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