Breaking into the event business is hard, challenging, and down right frustrating at times. If you are just starting out in the event industry, it can be an upward climb to get your name out there. Consider these routes to help advertise your new company:
The internet. If your company doesn’t have a presence on here, stop reading this and work on a website! Most clients won’t even look at a company if they don’t have a website. Gone are the days of phone books. Now it is all about web galleries, online price quotes, and event packages. Make sure that your website is up to date and is designed well. Consult with a web designer if you need help designing your site. Have a gallery on your site of past events so that potential clients can see what services you offer. Consider writing a blog on your site so that curious customers can see what events you have coming up and what is currently going on with your company.
Bridal shows are extremely common these days. These shows are basically set up to showcase vendors for future brides. Sometimes they have silly names such as “Bridal-rama” or “Bride City” and usually happen about 9-10 times per year depending on the city you live in. Check out your newspapers and local city sites online to see when the next bridal show is in your area. Make sure to book a booth so that you can showcase your talent. Print up business cards and other handouts that you want your future clients to see.
Magazines and Publications
Consider saving some money and placing an ad in a magazine or on an event website. Start networking and making connections with event publications and see if they would be interested in doing a piece about you and your company. Write up a press release and post it online so that people know about your company and what you do. In the event industry, it is all about promotion. Promoting your company in a magazine or online will help draw in potential clients.
Word of Mouth
Never underestimate the power of a referral. Whether it is your first client or your 500th, always make sure that you pull out all the stops and make sure that their event is perfect. A guests at one of your events may be your next client, so always treat each event as a showcase for your company. After all, a happy client will mean a happy you.