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7 Ways to Improve Your Online Presence…Right Now

Many of us want our online presence to reflect the person we are offline. But with such little time available and so many options out there – it’s difficult to know where to start, where to focus and it is super easy to waste time.

Today, I want to share a couple of simple ways you can enhance your online presence immediately – as an event professional.

Tip 1: Before go, get ready…

This post is aimed at anybody involved in the event industry, especially those new to this. If you read through the post and any of it sounds new to you, I’d recommend finding a decent headshot of yourself online first (that actually looks like you) and write a short bio about you in a word doc, saving both files to your desktop. Doing this will save you heaps of time when signing up for anything. The words ‘sign up’ are the first hurdle and a popular giving up point. However if you’re armed with a photo, bio and have your email account open and ready to verify – then this will take seconds rather than 10-15 minutes a time.

Example – my photo and bio (feel free to steal bio and tweak):
Michael Chidzey Profile

Tip 2: Run active profiles rather than ghost towns

A forgotten profile doesn’t look professional, make you look busy or present you as the expert you are. It just looks like you’ve let you profile go. This is where spring cleaning is needed and some good housekeeping after that.

#1 – Discover and share

If you come across a video, blog post, infographic, news story, piece of research, etc, and you found it interesting, so will others – share it! Give it a go for a week, sharing all interesting content across your different platforms.

If you are reading the news and you could potentially share several stories, use tools like timely.is or hootsuite to schedule updates throughout the day.

#2 – Help somebody

Find someone with an event-related problem on a Q&A site and help them. My favourites Q&A sites are Quora, LinkedIn Answers and Yahoo Answers.

Search by keywords, types of events, phrases used and common problems to locate a question to answer.

It’s important to remember that it is not just about the person you are helping, but the thousands of other users with the same issue who will read your answer and see you as the expert. (Please note, with all of these suggestions – you don’t need to fill them with links back to your site – just put a link in your profile instead)

#3 – Participate in a community

Find a group, community or forum and join the conversation. Linkedin Groups is a good starting point. A favourite tool of mine is Boardreader, which is a forum search engine – great to quickly locate a relevant conversation, quickly.

#4 – Comment on a blog post

If you read an interesting blog post – comment. Contribute something useful, start a conversation, ask a question or share a story from experience.

#5 – Start blogging

I don’t necessarily mean start a blog. I know from experience that running a blog is hard work, although I do recommend it. What I do mean is ask to write on existing blogs. Before putting pen to paper, contact the author and suggest some post ideas first, then write. Make sure you request that your profile is included.

This is perfect for event management students, whilst you are learning, researching and writing about so many great case studies, methods and ideas – share with others and raise your profile in the industry before graduating!

#6 – Publish presentations

If you ever lecture, present or pitch, share the presentation you have already created on platforms like Slideshare.

#7 – Integrate offline & online activities

Organise or attend a meetup and write or tweet about it. If you attend events, visit venues or restaurants – review them, give your expert opinion.

I hope this post helps; I’d love to hear any additional tips and hopefully some success stories.

michael

michael

Michael Chidzey is the chief juicer of eventjuice and heads the digital marketing team at Chillisauce, an event company based in London, UK. He also blogs on several websites and is a visiting lecturer in events management at London Metropolitan University.Follow Michael on Twitter @michaelchidzey
michael

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  1. Caitlin Kobrak: Such brilliant advice, I would also suggest that you need to remember that once you write something and you put it out on the internet it will always be there. Ask yourself is you would want your boss, colleagues, friends or family to read what you have written - if the answer is no then don't publish it. Reply
  2. Event Planner: There are some really good points here! I especially like your advice to students on getting experience and their name out there by writing for already established blogs! Brilliant (If you would like to contact speakers directly for free without the speaker bureau fees check out www.directspeakers.com) Reply
  3. EllisLP: Great post. Running on from this, its important to realise the benefits we have gained from the digital world, which is why we have written this as a follow on; http://theeventbusiness.co.uk/2012/09/11/how-has-digital-affected-the-events-industry/ Reply
  4. Rasha Nour: Some very useful tips here - thanks. They apply to a lot of industries, not just event planning. I like the suggestion of contributing to 'answers' sites, as I'm already an active contributor to forums in my area of interest (bellydance), but I hadn't though of that! Reply