Many of us want our online presence to reflect the person we are offline. But with such little time available and so many options out there – it’s difficult to know where to start, where to focus and it is super easy to waste time.
Today, I want to share a couple of simple ways you can enhance your online presence immediately – as an event professional.
Tip 1: Before go, get ready…
This post is aimed at anybody involved in the event industry, especially those new to this. If you read through the post and any of it sounds new to you, I’d recommend finding a decent headshot of yourself online first (that actually looks like you) and write a short bio about you in a word doc, saving both files to your desktop. Doing this will save you heaps of time when signing up for anything. The words ‘sign up’ are the first hurdle and a popular giving up point. However if you’re armed with a photo, bio and have your email account open and ready to verify – then this will take seconds rather than 10-15 minutes a time.
Tip 2: Run active profiles rather than ghost towns
A forgotten profile doesn’t look professional, make you look busy or present you as the expert you are. It just looks like you’ve let you profile go. This is where spring cleaning is needed and some good housekeeping after that.
#1 – Discover and share
If you come across a video, blog post, infographic, news story, piece of research, etc, and you found it interesting, so will others – share it! Give it a go for a week, sharing all interesting content across your different platforms.
#2 – Help somebody
Search by keywords, types of events, phrases used and common problems to locate a question to answer.
It’s important to remember that it is not just about the person you are helping, but the thousands of other users with the same issue who will read your answer and see you as the expert. (Please note, with all of these suggestions – you don’t need to fill them with links back to your site – just put a link in your profile instead)
#3 – Participate in a community
Find a group, community or forum and join the conversation. Linkedin Groups is a good starting point. A favourite tool of mine is Boardreader, which is a forum search engine – great to quickly locate a relevant conversation, quickly.
#4 – Comment on a blog post
If you read an interesting blog post – comment. Contribute something useful, start a conversation, ask a question or share a story from experience.
#5 – Start blogging
I don’t necessarily mean start a blog. I know from experience that running a blog is hard work, although I do recommend it. What I do mean is ask to write on existing blogs. Before putting pen to paper, contact the author and suggest some post ideas first, then write. Make sure you request that your profile is included.
This is perfect for event management students, whilst you are learning, researching and writing about so many great case studies, methods and ideas – share with others and raise your profile in the industry before graduating!
#6 – Publish presentations
If you ever lecture, present or pitch, share the presentation you have already created on platforms like Slideshare.
#7 – Integrate offline & online activities
Organise or attend a meetup and write or tweet about it. If you attend events, visit venues or restaurants – review them, give your expert opinion.
I hope this post helps; I’d love to hear any additional tips and hopefully some success stories.
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