Over the years it is easy for event organizers to continue to offer the same sponsorship packages to their prospects. Today, creative conference and trade show companies are developing packages that give maximum exposure over live, mobile, and web-based platforms. The benefits to these new sponsorship options for the exhibiting companies are better connectivity with prospects, smarter tracking of leads, higher measurable ROI, a longer lifecycle of engagement with live and virtual attendees, and brand visibility like never before seen. ...

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