Naming Your Event Company – What’s In A Name?
Choosing any kind of name is always a bit daunting, isn’t it? If you’re naming a child, you’ll look for a name that you think will suit its personality, andRead More
How to Choose the Right Tool for the Right Job: Integrated Communications and Audience Targeting
In the same way that handing out business press kits at a PTA meeting isn’t a great idea, so too is the idea of handing out cutesy fliers at anRead More
Why You’re Just Another Event Company (And What to Do About It)
You’ve picked a company name and an event planning style you wish to focus on: that’s great! Congratulations. Now you’re probably starting to think about all the collateral that willRead More
Creating the Foundations for Your Event
Whenever I’ve begun planning for an event, I make myself a bucket of tea and I sit down to really contemplate the event that’s coming up, writing down a listRead More
Creating a Brand Identity, Not Just a Logo for your Event Company
When you’re creating the collateral for either your business or a specific event, one of the most important aspects to pay attention to is the visual impact your branding willRead More
After spending over a decade coordinating and managing events ranging from weddings to celebrity charity functions, Lana Winter-Hébert has stepped away from active event work to pursue a new direction in her career. With the event companies and home décor specialists she writes for, she has the opportunity to flex her creative muscles to conceptualise memorable celebrations, and to share inside tips with those new to the industry. Currently, Lana divides her time between writing for various clients and doing collaborative projects with Winter-Hébert: the design studio she runs with her husband. Best described as "endearingly eccentric", she spends most of her spare time wrestling with knitting projects, and cohabitates with two hand-raised sparrows who live in her writing-desk.