I spend about 8 hours a day on Facebook hyping my weekly events.

Needless to say, over time, I developed a standardized way of getting the word out to potential attendees. One must remember that Facebook wasn’t originally intended for promoting, so being creative to utilize every aspect of the network is a must. Here are five ways I promote for my parties that will set you save you time and set you apart from the competition:

Scripts

At first scripts might seem complicated, but they are essential if you want to get around some of the limits that Facebook has imposed over the years. You don’t need to know code in javascript, you just need to know how to use the scripts.

– Invite All Code – I use this code on a daily basis. Checking boxes one-by-one is a pain in the ass and thankfully this work-around does the trick. Don’t try using this code more than twice a week per account, as Facebook might catch on and you’ll be stuck inviting 5 friends at a time. Here’s the code I use in Firefox. Simply go to Tools > Web Developer > Web Console, paste the following and hit “Enter.”

javascript:function check_all_in_document(doc){var c=new Array();c=doc.
getElementsByTagName(‘input’);for(var i=0;iMultiple Accounts

Multiple accounts are not only useful for those that need more than 5,000 friends, but they can be used for target marketing as well. For example, if you have weekly or monthly events, make accounts for each one. Another suggestion would be to have a mascot account or an account for a group of fans. Many promoters are starting to do this and it should be noted that this against Facebook’s “not a real person” policy, so use with caution.

Humor

You probably post memes, funny quotes, funny videos, etc on your personal pages, so why not event business accounts? If you only use your account(s) to talk about how “amazing” the show will be, you might notice that the only people that comment/like your updates are those putting the show together. You can change this by inserting the occasional joke and keeping the conversation casual. If you are going to spam at least make it fun. For example, for my recent Elvis themed party I made a simple meme and linked it to the event page. The response was overwhelming and it kept popping in my feed throughout the day.

http://i45.tinypic.com/r08l7q.png

Automate Posts

Posting new content daily can be tiresome, and re-posting the same invite on tons of walls gets tedious even when you have all day. So instead of dedicating 8 hours of my workday merely to those two tasks, I come up with the concepts in an hour or two and schedule them. RankBook.com has a plethora of these tools and I highly recommend checking them out. To the average user it looks like I’m posting all day- even when I’m on my lunch break.

Interaction

If you’re trying to generate revenue off social media without being social, you are going to fail. Be courteous and like your fan’s posts. If you want to go above and beyond, try commenting on their status updates, using fan pictures as your cover photos, and offering incentives and contests for those that generate buzz. This is perhaps the cheapest and most consistent way of showing appreciation and it certainly pays off in the long run.

Iman

Iman Peera is an EDM promoter, event coordinator, and intern at WorkExchangeTeam and WRAS 88.5 in Atlanta, GA. He is also a webmaster and blogger part-time while striving for his BBA in Marketing at Georgia State University.

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