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I’ve planned book launches for NYT bestsellers and for small books that were destined to only make a splash with a very narrow audience. Regardless of how big the book is likely to be, one thing is for sure: the publication of a book represents a massive milestone for its author. It’s the culmination of 1000s of hours, and thousands of dollars invested by the publisher. Here’s how to make sure that your book launch event gets the most mileage ...

After a year of writing and months and months of rewriting and revisions, my book was finally out. I was both elated and relieved. It had all thankfully come to an end … but wait, I still had to do the book launch. Darn it! As is the case for most authors, (except of course the likes of J.K. Rowling, Stephen King and Stephenie Meyer) it was up to me to organise and finance my own book launch. Fortunately, I ...