How to Plan a World-Class Book Launch
I’ve planned book launches for NYT bestsellers and for small books that were destined to only make a splash with a very narrow audience. Regardless of how big the book is likely to be, one thing is for sure: the publication of a book represents a massive milestone for its author. It’s the culmination of 1000s of hours, and thousands of dollars invested by the publisher. Here’s how to make sure that your book launch event gets the most mileage ...
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