2015 | eventjuice

How to boost your marketing strategy and start creating your best campaigns yet

Tactics to enhance your marketing strategy and make you stand out from the crowd.

How to Write Case Studies About Your Events Like a Professional Writer

Although they are understated and often underused as a business resource, case studies can serve as an excellent marketing tool for your company to engage both existing and potential customers.The challenge is crafting a well-written case study that people actively want to read. #1 Tell a good story Above all else, only write case studies about your best work. Humans love good stories, therefore a genuinely interesting event will have a natural hook and motivate readers to finish. Mediocre case ...

Pitching For Events: 5 Tactics To Enhance Your Next Pitch

Each day, the event industry becomes more competitive – in fact we are drowning in event companies, so an essential attribute of an event organiser is the ability to SELL your idea over others. Here, then, are five simple tactics to enhance your next pitch and give your ideas the best chance to win you the business. 1# – Begin with a hook If you’ve only got twenty minutes to pitch your event ideas, you’ll need to capture your client’s ...

Planning Interview Questions for Event Professionals

It’s fair to say that not many people relish job interviews. They can be a nerve-wracking experience and it can often be difficult to do yourself justice in such a pressure-cooker environment. But what about the people on the other side of the table? Well, that’s not necessarily an easy task either. It’s that time of year when resolutions and the January blues inspire plenty of people to go in search of new jobs, while ambitious companies could be planning ...