Monthly Archives

April 2013

Eventstagram Receives Funding & Joins The Wayra Family (Owned by O2)

We all love a happy ending, but in this case it’s a happy next phase – which is even better. After months of applications, days of interviews, and hours of knuckle cracking and nail biting Eventstagram, the live Instagram display for events, became one of the 17 start up companies to be selected to receive funding and be part of the Wayra academy. Wayra, owned by Telefonica – the telecoms giant, invests in up to 20 UK start up companies ...

How to Plan a World-Class Book Launch

I’ve planned book launches for NYT bestsellers and for small books that were destined to only make a splash with a very narrow audience. Regardless of how big the book is likely to be, one thing is for sure: the publication of a book represents a massive milestone for its author. It’s the culmination of 1000s of hours, and thousands of dollars invested by the publisher. Here’s how to make sure that your book launch event gets the most mileage ...

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