As technology continues to evolve, so too do the ways in which we interact with and market to our customers. The event field is no different. One of the interesting evolutions we’ve seen recently is events turning entirely digital. Another is the use of digital events prior to a physical event to help sell and increase participation. This is where the webinar comes in: using a technological platform such as GoToMeeting, WebEx or one of the smaller players, you broadcast ...

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