Working in a venue’s sales office is tough. I know only too well the pressures of working in such an environment! You’ve tried slashing the conference rates, adding an offer on a ‘daily deal’ website, but nothing is bringing in new or repeat business. So how do you actually get more bookings? You don’t necessarily need to lower all your rates, but you do need to tell people you are there, and raising your profile is simple. Marketing can be ...

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