When you have a big event coming up, a major part of the process is promotion. You’ve spent many hours doing multi-channel promotion and people seem genuinely excited about participating. How can you move beyond traditional modes of event coverage, like earned media, and generate additional buzz about your event? A great way to channel that excitement is to live-tweet your event. If done correctly, live-tweeting is a great way for participants to engage, expanding your event’s reach and potentially ...

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