How to Plan a World-Class Book Launch
I’ve planned book launches for NYT bestsellers and for small books that were destined to only make a splash with a very narrow audience. Regardless of how big the bookRead More
The 5 Step Process for Managing Difficult Speakers
There is nothing more destructive to trying to put on a good event than difficult speakers. Short of your venue exploding the day before your event, anyways. We’ve all experiencedRead More
Renting an Entire Town for an Event
The venue for an event can create the feeling or the soul for that particular entire event. Unusual events create a hint of mystery, or interest for event goers. AnRead More
How to Plan a Meeting for Heads of State
It sounds so glitzy – Heads of States (HOS) jetting in from around the world to talk about the major issues facing nations. From glamorous cocktail parties to intimate boardRead More
Are Autoresponders a Smart Event Marketing Strategy?
Autoresponders are an extremely effective marketing tool. For the event industry in particular, they can completely change the way that you manage your business. Whether you are hoping to piqueRead More
Liz Alton's experience in event planning runs from renting out entire South American towns to planning intimate gatherings for heads of state. She's particularly interested in the intersection of new technology and event planning to make events successful, efficient, and fun. Liz is now a blogger, copywriter, and social media strategist based in Boston.