Choosing any kind of name is always a bit daunting, isn’t it? If you’re naming a child, you’ll look for a name that you think will suit its personality, and (hopefully) be on the lower end of fueling taunts and beatings in the schoolyard. The same applies when you’re naming your business: you’ll want something that stands out, but in a positive way. Ultimately, the name you give your company should reflect a few different things: it should be evocative ...

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