2012 | eventjuice

Last Minute Madness: The Little Things So Easily Overlooked

Arranging an event requires a significant amount of patience, a calm demeanour and a series of check sheets to ensure nothing has been forgotten. There does however, appear to be a significant trend where the following ideas, more often than not, seem to escape the “to do” lists. The Tiny Tots Working with children can always be a challenge, as I am sure any parent will be more than happy to tell you. Whereas teenagers are pretty much able to ...

Fairy tale magic of a Disney Event

One of the most popular destinations for weddings and family events is Walt Disney World. With fairy tale weddings and enchanting family memories, who wouldn’t want to host an event there? But what exactly makes these events so memorable that make people from around the world flock to the sandy shores of Florida for their big days? Magic. Well, the magic of some fantastic event planners with exceedingly high design standards. Here are a few of their magical abilities that ...

Measuring & evaluating the success of events

That which can be measured can be improved, and in event planning and management, measurement is critical for evaluating an event’s success and for creating actions to improve future events. Professional Event Organsiers can measure all kinds of data about their event - from beginning to end, as long as this is incorporated into the planning from the very beginning. Areas to measure & evaluate Although every event is unique, the following list is nearly universal in appeal and most ...

Digital marketing for events: it all starts with great content

Whether you’re hoping to raise your profile online as an event professional, promote an event your planning or put together a digital campaign for your event company - great content should be at the heart of your digital marketing strategy. Online tactics such as PPC campaigns, link building and pushing out post & pages through social media channels are pointless if the final destination doesn’t fulfil the user’s needs. Rather than solely focusing on getting eyes to your site, invest time creating ...

Unusual Business Idea - Plan A Festival & Follow These Top Tips

Festivals are extremely popular these days and cover a wide range of topics. If you are a business owner then organising a local festival can be a great way to showcase your products, meet new suppliers and raise brand awareness. Whether you are a cookery school planning a food festival or a music teacher planning an arts festival these tips are for you! 1. Find a Sponsor Having a sponsor for your festival will do two main things. Firstly sponsors ...

Wedding Planning Tips from a Professional Events Manager

Planning a wedding can be a stressful and nerve-wracking experience. For many people, it’s the biggest celebration they’ll ever be responsible for planning, and it’s also one of the most important days in their lives. It’s only natural to worry about making sure that everything goes well. Fortunately for all would-be wedding planners out there, a lot of event management theory can be applied to wedding planning. Here’s a few tips from the perspective of someone who does a lot ...

Lean event planning and management

Video: Lessons from Eric Ries’ The Lean Startup Eric Ries is a software and product developer, entrepreneur, now public speaker and author of the bestselling book The Lean Startup. He recently gave this talk at LSE and I remember thinking that his lean methodology can and should be applied to most event businesses. This isn’t a short video - but if you are interested in strategy and thinking differently about your job it’s worth watching! (I recommend skipping the introduction to ...